“The Queen – Queen of Social Responsibility” Program
At a time when Arab TV screens were crowded with programs adapted from foreign formats, “The Queen – Queen of Social Responsibility” came as the first original Arab-format competition show that reflects local culture and promotes human values.
We developed it in cooperation with the Arab Women Campaign as a fully integrated TV competition format focused on supporting humanitarian and social initiatives created and led by Arab women to serve their communities. The program stood as a strong alternative to imported formats that do not reflect our culture, values, or traditions.
More than 1,000 women from across the Arab world participated, presenting their own community initiatives and competing based on clear criteria, with the best initiatives advancing to the final stages.
The program received strong moral and media support from more than 50 Arab artists and over 50 political and public figures, all believing in its meaningful mission and the value of the initiatives presented.
Produced with high professional standards, the show consisted of more than 30 weekly episodes broadcast on over 50 Arab TV channels. Over six months, the competition progressed through different stages, where participants were presented in a prestigious way in recognition of their real efforts on the ground.
Filming took place in our studios in Dubai and Cairo, following a structured competition journey, from entering the “royal palace,” to elimination rounds, and finally to the “royal chair” stage. The program concluded with a live finale broadcast across Arab channels, where the winner was crowned “The Queen – Queen of Social Responsibility,” along with the first and second runners-up.
The program achieved wide recognition across the Arab world, proving itself as the first Arab format of its kind. Despite challenges, it presented a true model of Arab media that serves society, promotes human values, and celebrates the role of Arab women in leading social initiatives.
“The Queen – Queen of Social Responsibility”
A program by the Arabian Media Network
2014